Article by Marcos Fernández Gutiérrez and John Ashton in International Journal of Bank Marketing
Marcos Fernández Gutiérrez, head of the EUFIREG Jean Monnet Module team, has published, together with Professor John Ashton (University of York), a research article in the International Journal of Bank Marketing. In this article, entitled “‘One size doesn’t fit all’. Bank decisions switching and customer vulnerability in Europe”, the authors analyze the relationship between policies to … Read more