Marcos Fernández Gutiérrez, head of the EUFIREG Jean Monnet Module team, has published, together with Professor John Ashton (University of York), a research article in the International Journal of Bank Marketing. In this article, entitled “‘One size doesn’t fit all’. Bank decisions switching and customer vulnerability in Europe”, the authors analyze the relationship between policies to enhance financial literacy and the availability of information in banking services markets, the change of supplier and the vulnerability of consumers in European countries. International Journal of Bank Marketing is one of the leading international journals in the field of business, with an impact factor of 5.3 according to the Journal Citation Reports
Link to the article: https://www.emerald.com/insight/content/doi/10.1108/IJBM-03-2023-0141/full/html