Fernández-Gutiérrez, M. & Ashton, J. (2023) “One size doesn’t fit all”. Bank switching decisions and customer vulnerability in Europe“, International Journal of Bank Marketing (in press).
DOI: 10.1108/IJBM-03-2023-0141/full/html
Disponible aquí: Fernández-Gutiérrez & Ashton (2023)